Pitchfork: Jarvis Cocker – Features
What people have to make sure of is that they’re not replicating something that already exists. You really have to ask yourself: “Is there a point in me doing this? Has this already been said before? Is this moving things along or is this just adding to the giant pile of junk that’s already there?” (…) But I believe that humans adapt to circumstance. The Internet is quite an unprecedented circumstance, so it’s going to take people a while to get their heads around it. You read things about writers, for instance, who get computer programs so that they can’t surf the Internet when they’re supposed to be writing. People are learning that you’ve got to find some way of shutting things off in order to give your own mind a chance to produce something. It’s interesting that most gadgets are called “iPhone” and “iPod,” with that "i" prefix, which is ego. But most creativity is not ego-led — a lot of it comes from the unconscious. So if you’re always checking your email or updating your Instagram profile, you’re not just looking out the window, daydreaming. You’ve got to let the subconscious in—that’s my main message to the world.