ZEIT ONLINE: Eurotechnopanic

The publishers are promulgating a new standard, holding that it is not fair for Google to point to its own services and advertisers. But the publishers themselves could not live up to this standard. In their video attacking Google, the publishers suggest that you search for „shoes“ on Google and you will find Google’s advertisers atop the page. You will then find everything else about shoes underneath. Go to Springer’s Bild.de, click on the „Schuhe“ link atop its page, and you will find Bild’s advertisers — and nothing else. Should Der Spiegel be required to promote Focus? Wouldn’t that be fair?

via The publishers have succeeded in humiliating themselves | ZEIT ONLINE.