The Verge: Sounds like a hit – the numbers game behind Spotify cover songs
For listeners, the disappointment of expecting one song and getting another is now just an accepted pothole on the road to unlimited free music. You might not be getting exactly what you want, but the only loss is a few seconds of your time. Users might even be more inclined to listen to a faux Taylor Swift song if they paid nothing for it, and this dynamic can lead to large (if initially mistaken) audiences for cover artists. A few mistaken listeners out of a user pool of 75 million translates into a far larger audience than a local bar could ever hope to draw.